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Cozinha Finna
GENRE:
WEB SERIES
FORMAT:
8 X 7′
VEHICLE:
YOUTUBE
SYNOPSIS
Cooking Finna is a webseries developed by the branded content action of the digital project for Finna wheat flour, by Grupo M. Dias Branco. The Propeg agency bets on a strategy of content added to the brand, with a strong presence on social networks, to present the new concept of the brand, or which resulted in a webseries with eight episodes presented by blogger Katia Najara, who outlines about cooking, recipes for to receive guests and for the daily life of contemporary women. Communication tools have their own characteristics and must be used according to the brand’s objectives at all times.